So, how can retail feel good?
ABOUT US
✨ We value relationships over transactions - we are here to flip the script on sleazy sales tactics.
✨ We believe small biz can change "business-as-usual" - prioritizing impact and experience as highly as bottom line.
Community
First.
✨ We value the emotional and energetic aspects of running a business - if you don’t feel good, your business won’t either.
✨ We strive to create an inclusive space for everyone and expect our clients do the same.
Intuitive & Aligned.
✨ We approach our work as capitalist-critical, conscious consumers. And yes, we believe you can too.
✨ We’re always rooting for the little guy and lose sleep over the thought of Amazon taking over the world.
Capitalist Critical.
Founder of HausWitch Home + Healing
ERICA FELDMANN
“As the shop approached her 5th birthday, I knew we needed help from someone who understood the finer points of retail and marketing. We had a lot of our own momentum, and I wanted to focus on eCommerce growth and clarifying our marketing strategy. We now have a solid content calendar, in-depth sales goals, and an ongoing look into what's working (and not!) As the founder, it has also been very helpful to have a high-level peer to act as a sounding board for ideas as well as hold space for me as I navigate the emotional side of running a business.””
Co-founder of Brass
KATIE DEMO
“Before working with Janine we had a good sense of our brand differentiator, but didn't have enough clarity to put it into words and stick with it. We didn't have a north star to help guide marketing, product and other business decisions.
Since working with Janine, we saw an improved workflow and more comprehensive storytelling across channels. We also saw growth in our customer list, improved engagement on IG and, of course, and increase in revenue!!"
Co-Founder of Brass
Katie Demo
“Before working with Janine we had a good sense of our brand differentiator, but didn't have enough clarity to put it into words and stick with it. We didn't have a north star to help guide marketing, product and other business decisions.
Since working with Janine, we saw an improved workflow and more comprehensive storytelling across channels. We also saw growth in our customer list, improved engagement on IG and, of course, and increase in revenue!!"
Founder of Crose Nest Apothecary
Kinsey Rosene
“Before working with Feel Good Retail, we had great intentions, but struggled with consistency. I felt confused, even out of control at times, despite my best efforts and knew I needed help organizing my thoughts and actions in order to grow. Working with Janine, who I call my 'business therapist', has really turned things around! Not only do we have a process to frame and integrate our unique values into the business, but the way she is able to break down processes and explain why and how they are important builds a foundation rather than a toppling tower.”
“Before working with Feel Good Retail, we had great intentions, but struggled with consistency. I felt confused, even out of control at times, despite my best efforts and knew I needed help organizing my thoughts and actions in order to grow. Working with Janine, who I call my 'business therapist', has really turned things around!
Not only do we have a process to frame and integrate our unique values into the business, but the way she is able to break down processes and explain why and how they are important builds a foundation rather than a toppling tower.”
KINSEY ROSENE
Founder of Crose Nest Apothecary
For the last decade, I've supported indie retail entrepreneurs through moments of growth - new locations, going digital, testing physical, funding, building community and more. There is nothing I am more passionate about than helping retailers like you build strategies and systems that align with what you really want for your business—not what you think you should want.
I consider myself a professional beach goer, was raised to root for the little guy and, yes, I would love to meet your dog.
Hiii! I'm Janine.
Our Sunday newsletter is one part strategy, one part industry news and one part comic relief.
The beginning of the week will never be the same.
finally, A Biz Related email to Look Forward To
