✨ We value relationships over transactions - we are here to flip the script on sleazy sales tactics.

✨ We believe small biz can change "business-as-usual" - prioritizing impact and experience as highly as bottom line.


✨ We value the emotional and energetic aspects of running a business - if you don’t feel good, your business won’t either.

✨ We strive to create an inclusive space for everyone and expect our clients do the same.

Intuitive & Aligned.

✨  We approach our work as capitalist-critical, conscious consumers. And yes, we believe you can too. 

✨  We’re always rooting for the little guy and lose sleep over the thought of Amazon taking over the world. 

Capitalist Critical.


"We were fortunate to have a lot of our own momentum in the beginning, but once we approached year 5 I knew we needed some help from someone who understood the finer points of retail and marketing.

Janine helps us stay on top of our sales goals marketing strategies. As the founder, it has also been very helpful to have a high-level peer to act as a sounding board for ideas as well as hold space for me as I navigate the emotional side of running a business."

-Erica Feldmann, Founder

Bohemian bias

"Janine is a literal retail angel. Not only have our sales been stronger since working together, but running my business is actually fun now.

From marketing, to setting goals, to creative brainstorming, she has been the greatest asset to my company. A true gift, especially during 2020. Her holistic approach to retail is a breath of fresh air in today's consumerism driven environment"

-Alexis Souza, Founder


Before working with Janine we had a good sense of our brand differentiator, but didn't have enough clarity to put it into words and stick with it. We didn't have a north star to help guide marketing, product and other business decisions.

Since working with Janine, we saw an improved workflow and more comprehensive storytelling across channels. We also saw growth in our customer list, improved engagement on IG and, of course, and increase in REVENUE!! 

-Katie Demo, Founder

For the last decade, I've supported indie retail entrepreneurs through moments of growth - new locations, going digital, testing physical, funding, building community and more. There is nothing I am more passionate about than helping retailers like you build strategies and systems that align with what you really want for your business—not what you think you should want.

I consider myself a professional beach goer, was raised to root for the little guy and, yes, I would love to meet your dog.

Hiii! I'm Janine.

Our Sunday newsletter is one part strategy, one part industry news and one part comic relief.
The beginning of the week will never be the same.

finally, A Biz Related email to Look Forward To