Hiii!
I’m Janine, the founder + indie brand hypewoman behind Feel Good Retail
For the last decade, I've supported indie retail entrepreneurs through moments of growth - new locations, going digital, testing physical, funding, building community and more. There is nothing I am more passionate about than helping retailers like you build strategies and systems that align with what you really want for your business—not what you think you should want.
I consider myself a professional beach goer, was raised to root for the little guy and, yes, I would love to meet your dog.
Our Values
Community First
✨ We value relationships over transactions - we are here to flip the script on sleazy sales tactics.
✨ We believe small biz can change "business-as-usual" - prioritizing impact and experience as highly as bottom line.
Capitalist Critical
✨ We approach our work as capitalist-critical, conscious consumers. And yes, we believe you can too.
✨ We’re always rooting for the little guy and lose sleep over the thought of Amazon taking over the world.
Sustainable Strategy
✨ We want your business to live as long as you want it to, and in our experience that means growing at a pace you can maintain.
✨ While we always have an opinion to share on the latest growth strategies, we prefer to teach evergreen tactics > sexy trends.
Intuitive & Aligned
✨ We value the emotional and energetic aspects of running a business - if you don’t feel good, your business won’t either.
✨ We strive to create an inclusive space for everyone and expect our clients do the same.