Let's be honest...

There aren’t many places for indie retailers to learn how to grow their shops.

Sure, you can watch and try to mimic what big DTC brands are doing (although your budgets are a little different) or MacGyver strategies made for service based businesses to fit retail (never pretty) or make assumptions based on what you see on Instagram (#comparisonspiral)

But none of that is going to feel very good - or offer you the support you’re after.

Introducing the library

A space for indie retailers to access resources and tools that support their shops. The library is updated with exclusive quarterly content (”stacks”) and contains an archive of our most popular retired resources.

Learn skills and strategies to grow your business.

Exclusive Seasonal Stacks

Every 3 months, The Library will be introduced to a fresh “stack” - a series of resources anchored in a theme that will allow retailers to explore one concept or area of their business in depth. 

Retail Resources

Put your learning into action fast with our help.

Tools + Templates

Find focus and clarity through thoughtful activities.


What's inside NOW

One of our most popular workshops ever that spills the tea on how indie retailers scale to 7-figures.

Secrets Of $1M Shops

Because sometimes being a retailer feels like you're actually an underpaid content creator - you deserve a break.

30-Day Content Calendar

No season in retail is the same - this simple tool will help you see your shop’s sales cycles more clearly.

Sales Cycle Calculator 

How easy can it be?

This summer, we are dipping our toes into new ways of thinking about business, systems to sell in our sleep (or on vacation) and resetting our intentions to end the year strong. 


I'm ready!


"Feel Good Retail knows that indie business isn't one size fits all. They provide many different kinds of strategies to make a toolbox custom to our individual business needs. And the gifs are pretty great too."

Emily, ardent market

Join Monthly


/ month


In just a few clicks, you will have access to:

  • An archive of Feel Good Retail resources from the vault 😉
  • Exclusive access to the "seasonal stacks"
  • VIP discounts + early access into future offerings

sign up

A little bit about us

Hiii! We're Janine + Liza
The indie retail cheerleading squad you never knew you needed. We're here to support your shop's growth.

If you have questions, suggestions or need support, please email hiii@feelgoodretail.com.