In the world of retail, we’re taught that running a sale is always a good idea – because more transactions = more money = good. But is that really true? And do we have to run promotions at the holidays or any other time?
You don’t have to run a sale for Black Friday (or ever)
In the world of retail, we’re taught that running a sale is always a good idea – because more transactions = more money = good. But is that really true? And do we have to run promotions at the holidays or any other time?
Here’s what I think: promotions are a tool, not a necessity.
Tune in to this episode for:
- A permission slip to have a sale-free holiday season
- Advice on how to make sure your promotional strategy serves you
- My take on why you need to know your margins before you have a sale
And hey, at the end of the day we want what’s best for you & your business. Whether that means #BlackFridayForever or #NoSaleNovember, you get to choose.
Let's prepare for the busiest time of year together! Inside you’ll find a handful of activities centered around our 4 prep steps for a feel good holiday.
Each step has a corresponding podcast episode, plus resources tools and ideas to help you put your plans into action.
The 2022 Feel Good Holiday Guide
on average, retailers make 30% of their annual sales in Nov + Dec
Hiii! I'm Janine & I made you something....
