Ready to hear a hot take? You don’t need the algorithm. The algorithm needs you. Platforms like Instagram make their money selling ads against the attention that creators — including dope indie brands like you — cultivate. But you don’t have to spend your precious time making money for Mark Zuckerberg just to grow your shop!

In this episode, Janine unpacks why diversifying your marketing is so important — and how to make your content less disposable with the Platform Prism strategy. She also covers:

• Why Spring is a great time to focus on visibility
• How to make the most out of your content (with or without Instagram)
• Our favorite algorithm-agnostic strategies for growing your audience

This conversation is 👏 FULL 👏  OF 👏  ACTIONABLE 👏  ADVICE 👏  — probably because it came from our Building Moment Beyond the Algorithm workshop. Want access to the full workshop, including visuals & Q&A? Join the Library — a communal space for indie retailers to access resources and tools to support their shops!

And if you’re ready to go from stressed out shopkeep to sustainable growth with feel good systems, join us in Feel Good Foundations this spring! Doors close April 30th.

PLUS— this season, we want to hear from you. Are you resourced in your retail business? Leave us a voice note & tell us about it!