In this episode we talk about our critical third step: creating our holiday content before the holiday rush comes in! Because the last thing you’re going to want to do is sit down and think about social media when you have a holiday sales floor to run.

Crafting Your Holiday Content

In this episode…

We’re getting closer, friends – so here’s our critical third step: creating our holiday content before the official craze comes in. Because the last thing you’re going to want to do is sit down and think about social media when you have a holiday sales floor to run. But before you let the moans and procrastination roll in, I want to help shift your mindset so you can see what a true money-making opportunity this is.

And definitely check out our Holiday Roadmap because I’ve got loads of ready-to-go prompts that you can literally copy and paste. ✌️

In our previous episode, we talked a lot about staying true to your branding and your values and whatever it is that your community of customers love you. So now we’re taking that one step further by turning the ways you stand out into literal pieces of content. Planning your promotions now rather than later allows you to be incredibly creative, less stressed, and ready to be present for the craze that is about to ensue.

In this episode, we cover:

  • Planned Promotions vs. Lever Pullers
  • making your way and standing out through the noise
  • how content creation is a way to tap into your creativity
  • that it’s not the algorithm, it’s the competition you gotta focus on

Make sure you snag our amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

🕸 feelgoodretail.com

📱@feelgoodretail

A YUMMY PARCEL FROM YOUR HOST, JANINE MULONE

Doing marketing for a retail shop – no matter what size your business is – is honestly a full time job in it of itself. Whether you are posting on a ton of different platforms or building your email list, there is a lot to think about and there is a lot create – especially for it to be impactful. Crafting your content takes a lot of time, it takes a lot of energy, and it takes a lot of creativity. And you’re not going to have that in December. Once we get closer to the end of the season and things feel even more intense and you’re probably feeling even more exhausted, that is the worst time to try and come up with marketing and messaging.

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