In this episode we’ll focus on what makes you you and why your community of customers loves you in the first place. Reminding them of your connection rather than applying the pressure to make a Holiday purchase will carry you so much farther in the noise of Holiday marketing.
Passing the Holiday Vibe Check
In this episode…
We’re getting real about that Holiday vibe check. Get ready to tune into some serious, expert hot takes as we enter our second action item on our Holiday Roadmap. Because it’s time to find our middle ground between full on Holiday decorations and the integrity of our brand. The last thing you want to do to stand out in a world of red and green is wear the colors of red and green.
We’ll focus on what makes you you and why your community of customers loves you in the first place. Reminding them of your connection rather than applying the pressure to make a Holiday purchase will carry you so much farther in the noise of Holiday marketing.
In this episode, we cover:
- having cohesion and standing tall amongst the holiday craze
- revisiting your brand mission and values
- how to feel like a breath of fresh air to your customers
- creating a holiday persona
Make sure you snag our amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday
🕸 feelgoodretail.com
📱@feelgoodretail
A YUMMY PARCEL FROM YOUR HOST, JANINE MULONE
Marketing is crowded – there’s a lot of noise around the holidays, costs of ads go up, people are sending so many more emails than usual, there’s a lot of competition on Instagram, etc. So I understand that you want to be seen – you want to stand out. I would argue that because of the crowded market, staying true to your brand and what your community of customers wants is a simple way to stand out. Don’t do the crazy holiday thing and you will naturally stand out and you’ll feel like a breath of fresh air for your customers – who are probably on dozens and dozens of email lists. They love you for the reason that they love you all year round. You don’t need to fall into this Holiday used car salesman.
Let's prepare for the busiest time of year together! Inside you’ll find a handful of activities centered around our 4 prep steps for a feel good holiday.
Each step has a corresponding podcast episode, plus resources tools and ideas to help you put your plans into action.
The 2022 Feel Good Holiday Guide
on average, retailers make 30% of their annual sales in Nov + Dec
Hiii! I'm Janine & I made you something....
