Eavesdrop on a recent VIP Masterclass where I answer questions all about creating bomb.com emails that your customers love! In this class, we talked all about making noteworthy newsletters and at the end, I gave indie retailers a chance to ask their most pressing questions.

Getting started with email marketing can be intimidating AF – it’s a big topic after all – so I figured the answers to some of these FAQs could definitely help you as you tackle your very own indie retail email strategy.

We talk about:

• Email consistency and cadence
• How long should marketing emails be
• Best send times
• Tips to increase open rates and click rates
• What to do if you have ghosted your list for a while

If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter.

“The best email marketing schedule when you’re getting started is the one you can sustain.”

— Janine Mulone