5 Reasons Email Is An Indie Retailer’s BFF

Retail and email go together like PB&J, like Michael Jordan and Scottie Pippen, like Sunday nights and HBO so we’re doing something a little different!

We’re dedicating the entire month of June to dive into email marketing – the what, the how and (hopefully) answering your most pressing questions. But today….today my friend, we start with why. Why should every indie retailer be investing time, energy and (a little) cash into their email marketing?

I’ve got 5 reasons for you, and, to truly embrace my inner dork, we’ll be using the acronym INBOX….

Investment
Nuance
Baller Results
Owned Growth
Xray Vision

Strap in! It’s a fun one 😉

“Email is the only channel that you own 100% … not only because you have those email addresses… but you own the channel because you also own the content, the experience, the timing.”

— Janine Mulone

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• Episode Six: “Yes! You Can Grow Without Paid Ads”
• The Audience Ecosystem: Direct v. Indirect Audiences