If you love indie designers, you may find your new favorite brand at Covet + Lou.

Owner Tina Burgos has been synonymous with *taste* in New England since 1994, and her one-of-a-kind eye always spots the next big (small) designer.

In this episode, Tina and I talked about the art of buying for a diverse clientele, operating an e-commerce-first brand, and the intricacies of clienteling in the age of the internet, among other aspects of championing independent designers as an independent lifestyle brand. Tina shared her insights on relationship-building vs. selling, intimacy through creativity, and educating your customers to empower you both. 

Tina and I also broke down the invaluable importance of representing your customer base in your brand visuals, the retail ecosystem, and even broke a little news on what’s next for Covet + Lou.

If you’ve ever wanted to redefine hustling for yourself and reject aspiration to embrace inspiration, then this is the episode for you.

You can find Tina and Covet + Lou:

IRL @ 947 Great Plain Ave in Needham, MA
Online @ www.covetandlou.com
On Instagram: @Covetandlou

“If you pay attention to our vendor list, you know that nearly 20% of it is owned by primarily women of color. So it’s important for me to not only give voices to independent retailers, and the people of color in the vendor realm, but also we need to represent that on the site. If you want to call it political, go ahead, but it just makes common sense: that is the world that we live in and that’s the world that I feel like it needs to be represented”

— Tina Burgos

Mentioned in this episode:

• Join Feel Good Foundations
• Stel’s – Tina’s first shop
• Maryam Nassir Zadeh
• A.P.C.
• Rachel Comey
• Ace & Jig
• Gary Graham
• Henrik Vibskov – specifically the Glowing Dress
• John Derian in NYC and Provincetown

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