Have you ever thought to yourself, “Welp, I guess if we want to grow, we should start buying ads”?

I get it! There are a lot of reasons why investing in digital ads seems like a necessary evil these days. With the pay-to-play feeling of social media, and the algorithms getting in your way of reaching your followers, let alone new audiences, ads can certainly be tempting.

And while there is nothing wrong with paid advertising (in fact, it can be a great tool) – it isn’t the only one available to indie retailers and I always want you to have options, boo.

We talk about:

• What it means to own your growth and create sustainable sales
• ROI on paid ads versus email
• The questions you need to be able to answer before investing in Facebook or Instagram ads
• Building programs to reach new customers
• My fave tools for email marketing and referral programs
• How to grow your email list without offering discounts
• Why intentional promotions are where it’s at!
• Bringing your thoughtful IRL customer service digital

✨Learn more about how to build a strong AF, sustainable strategy for your shop with our new course, Feel Good Foundations. Doors are open through May 14th✨

Mentioned in this episode:

• FREE GUIDE // 9 Creative Ways To Grow Without Ads
• COURSE // Feel Good Foundations
• Episode 5: 4 Steps From Customer To Community
• How To Budget For Facebook Ads – Social Examiner
• Rachel Hollis & The Rose Colored Glass Ceiling – Be There In Five Podcast

We are so happy you found the show and hope you enjoyed this episode. If you want to stay in touch – follow along on IG @feelgoodretail and join the newsletter.