In this episode of Retail For The Rest of Us, Janine talks to Erica Feldmann, the Head-Witch-In-Charge behind *Thee* Sunbeam Treasure Palace, Hauswitch Home + Healing. We discuss Erica’s path to opening and running her successful business, embracing anti-capitalism as a business owner, the art of delegation, escape as a form of anti-capitalist resistance, and detaching your worth from productivity.  

Erica and I get into the realities of managing a team and how mistakes are one of life’s best business coaches. No matter what phase your business is in as an indie retailer, Erica offers a wealth of wisdom and insight into running a growing business in a pandemic and how to marry brick and mortar with e-commerce without forsaking your community and brand experience. 

You can find Erica and Hauswitch:

IRL @ 144 Washington St in Salem, MA
Online @ www.hauswitchstore.com
On Instagram: @Hauswitch and @Hauswitchathome
On TikTok @Hauswitchstore

“That was one of the things during the pandemic – we really prioritized the most vulnerable among our vendors, and we said, we’re gonna put a hold on buying things like mass-market books and we’re gonna put that money into buying zines made by independent creators, People of Color and queer folks, and women, because those are the people we want to make sure are not just surviving, but thriving in this new world that we’re trying to build”

-Erica Feldmann

• Join Feel Good Retail’s Free Workshops

• HausCraft Spell Kits

• LightHaus Cleaning Products

• Grace Harrington Murdoch

• Money Witch, Jessie Susannah

• Witch City Mugs

• Eliza Swann, Golden Dome School

• Sine Qua Non Salon

• The Hands-off Manager: How to Mentor People and Allow Them to be Successful by Duane Black and Steve Chandler 

• Soy Much Brighter Candle Co. 

• Otherwild General 

• Hirsuit by Otherwild Swimwear 

• BellJar

• Covet & Lou

• Secret Spell Altar Candle in Soft Island

• Wavy Cat Pillow

• Last Resort on HBOMax

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