FEEL
GOOD
FOUNDATIONS
FEEL GOOD FOUNDATIONS
Own your growth.
Find more confidence.
Build a shop that’s made to last.
Go from stressed out shopkeep to sustainable growth with feel good systems.
Does this sound familiar?
You are running your retail shop and you want to grow in order to…
…support yourself full-time
…hire staff
…open a new location
…hit an ambitious sales goal
But you don’t know how to get there.
Every day you feel like you're just guessing where to focus, how to delegate and what to prioritize. Some days it feels like your brain might explode from keeping all of your to-dos straight.
You are overwhelmed trying to be CEO, Creative Director, Sales Manager and Community Leader all at once and worry you'll never hit your target, or if you do, fear you won't be able to replicate or maintain your success.
It's frustrating. It's disheartening. And worst of all, you may have been feeling like this for a long time
So what do you do?
😓 Make the best calls you can day-to-day which leaves you exhausted and burnt out
😓 Spend a ton of time reading, researching and trying to DIY things with a lot of trial and error in the process
😓 Follow advice made for bigger brands with deeper pockets running the risk of bankrupting your shop before you even see results
And none of it has really made a difference, has it?
It's time to create simple, strong and scaleable systems that will support your shop at every stage.
FEEL GOOD FOUNDATIONS
Feel Good Foundations is an online course indie retailers like you.
Designed to teach you the exact steps, and provide you with the tools + templates you need, to implement simple, scaleable systems that will support your shops growth - no matter what stage you're at.
A Look Inside
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In order for any strategy to be successful, you need a crystal clear understanding of your brand’s mission, values and customer.
Chapter 1: Introduction To Brand
Chapter 2: What Makes Your Brand Special?
Outcome - A finalized “soul statement” and snapshot of your dream community. -
Make a bigger impact by making less content!
Chapter 3: Introduction To Content
Chapter 4: The Platform Prism
Outcome: A unique and reusable content plan including core pillars and platforms.
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Your numbers tell you everything you need to know.
Chapter 5: Introduction To SalesChapter 6: Setting Goals And Strategy
Outcome - Financial analysis of your business and sales goals for the coming year.
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Moving your audience from casual connection to community is crucial to a thriving retail business
Chapter 7: Introduction To Experience
Chapter 8: Emails and ExperienceOutcome - A solid lead magnet, welcome flow and a map of your client journey.
Video Lessons
Every week, you will get video modules diving into the what, why and how of each topic. Each lesson is broken down into bite-sized pieces so you can watch at your own pace.
Strategy Tutorials
In addition to learning about each strategy, you will receive step-by-step instructions on how to implement it for your unique business. We love to learn, but we love to take action even more.
Templates + Tools
In order to ensure you are confident and comfortable implementing and sustaining these strategies, you will get 12 reusable templates, tools and guides ranging from sales tracking spreadsheets to customizable email copy.
What Retailers Are Saying
“I just spoke at a panel at Shopify for Women's History Month and was telling so many folks about the Feel Good Retail Foundations course and how it was so empowering for me getting my ish together cause there's really authentically nothing like it out here!”
— Rinny, Brownie Points
“I really can't say enough about the incredible impact that this course has had on my business! Before I took this course I felt overwhelmed and alone much of the time. This course helped me get my head right. It really changed my business and me as a business owner!”
— Amy, Overseasoned + Matriarch
“Feel Good Foundations equipped me with the skills to transform from a part-time side hustle to a thriving full-time shop that is aligned with my values! I was so happy to find this course, which is a refreshing departure from the traditional corporate, capitalist "business-as-usual" BS.”
— Liz, Eleventh House Vintage
Wait…who are you?
Hiii! I’m Janine
I've been helping indie retailers to build the shops of their dreams using organic marketing, community building and pinpointed sales strategy for the last 10 years….
I have helped hundreds of shop owners and product based businesses grow their brands and make more money in a way that, well, feels good.
My clients have reached over 1 millions of dollars in sales with ease and I want to help you do the same!
This is perfect for you if…
💖 You are committed to growing your retail or product based-business significantly and need a strong foundation to start.
💖 You’re looking to learn new skills, understand your business more deeply and grow your brand’s community.
💖 You want to build systems and confidently delegate tasks to your team to free you up to be the visionary you are!
💖 You’re tired of researching tactics, googling strategy questions and trying to extract useful information from not-designed-for-retailers business advice.
💖 You’re feeling uninspired, overwhelmed or stuck - worried you’ll never get out of this cycle.
💖 You’ve ever felt out of control or like you were '“guessing your way through” business decisions.
JOIN FEEL GOOD FOUNDATIONS
$499
Pay In Full (one payment)
$125
Payment Plan (4 monthly)
Meet Dani
Dani joined The Feel Good Foundations in May of 2021 determined to come out of 2020 with clarity.
She had been offering services, selling goods, doing pop-ups and recently committed to a brick & mortar space for her business Good Vibes Hive.
Not only was she trying to grow, but she was struggling to have containers for herself as the business owner, and the shop itself.
Dani admitted, before diving in, that she got major anxiety looking at her numbers and analysis always made her feel less confident.
Feel Good Foundations changed all of that. Take it from Dani herself!